Super-charged blooming power, masses of vivid yellow daisies, Echinacea, Sombrero Lemon Yellow makes a bold statement in the garden. Flowers are long lasting and maintain color for months. Echinacea purpurea, commonly known as purple coneflower, is an herbaceous perennial that is native to the central to southeastern United States. Easy-to-grow plant that is tolerant of drought, heat, humidity and poor soil. Plants bloom with showy, daisy-like flowers from mid-summer until first frost. Excellent flower for the perennial border, natural meadow, butterfly or pollinator garden, or wildflower garden.