This delightful coneflower has deep pink center cushions of short petals, framed by baby pink, flared ray petals. The lush display evokes sweet, juicy bubble gum. Plant 'Bubble Gum' with Shasta daisies, blue Nepetas and light pink phloxes to lend a soft, restful effect in the full sun summer garden. With its unusual flower, 'Bubble Gum' will quickly become a favorite stop for butterflies.